We keep the jargon light. SEO means making it easier for customers to find you in search. GEO means Generative Engine Optimization, preparing your content so AI answer engines like Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT can cite and recommend you. PPC means paid ads on Google and Microsoft that capture demand now. Digital PR means earning coverage and links from real publications.
You want more qualified leads and sales, not noise. Our work focuses on visibility for the right searches, higher conversion rates on the pages that matter, and a clean feedback loop so you can see progress. Setups get you moving. Monthly management compounds gains.
SEO is the work that helps your site show up in search results when people look for what you sell. It covers how your site is built, how pages are organized, and what content you publish...
GEO is the work that helps your brand get cited and recommended in AI-generated answers across Google AI Overviews, Bing Copilot, and ChatGPT.
PPC is paid advertising on search engines. Your ads appear when people look for products or services like yours. You pay per click and you decide which searches to target...
Tell us your goals, margins, and service areas. We propose a practical plan with scope, timeline, and early wins. You get senior attention, clear communication, and a simple way to track what we ship and what it produced. We are a good fit for home services, ecommerce, finance, legal, and SaaS, and for any company that treats marketing as an investment.
Alan brings experience from a Fortune 500 company and tailors his knowledge to a small business like mine. He explains his services so I fully understood the process and set realistic expectations for when I could expect to see growth. If you want to use the internet as a tool to be relevant and grow, I highly recommend taking the time to talk with Alan.
Alan is a thoughtful partner and excellent SEO strategist and tactician. His ability to navigate emerging trends in AI and search while continuing to produce strong results for clients is impressive. He willingly and patiently shares his knowledge and expertise to help others. I’ve referred him to multiple clients over the years and they’ve all shared glowing feedback about working with Alan. Highly recommend!
Working with Alan at Ardoz was a game-changer for our business. His deep knowledge of organic and paid search, combined with a meticulously crafted strategy, significantly expanded our market reach. Alan's professionalism and collaborative approach made him a truly exceptional partner to work with!
